GLAMOUR
Chapter 6 defines glamour through the eyes of companies selling strategies as presenting figures of glamour that consumers can envy and wish to emulate. The people they present are already transformed by using the products, bodies that appear perfect and yet somehow attainable.
I feel as though the advertising exec, Denis, is disgusted with the idea of having a pimple and lets it overwhelm him so much that he thinks that he has a huge problem on his shoulder. I know that the head that pops out of his shoulder is fake, especially when he was in the hospital, but I don’t know if there is actually anything on his shoulder. I think that the events of the movie parallel the events in the life of a consumer before they cave into purchasing the product that caused the original fear. If Denis used the product, it would cure the issue that he is imagining. Instead, he is driving himself crazy without even viewing advertisements for it. The idea of developing the ideas and creating a need for the product in the eyes of the consumers is making Denis question how glamorous he is without that very product. Glamour and the advertising world go together like two peas in a pod. Denis simply changed roles from manipulative advertising executive to needy and crazy consumer.
