BLOG NINE
What if Times Square had blank billboards and all of the advertisements were removed? Manhattan is the city of billboards, everyone knows that it is illuminated at night by the bright billboards. At the same time, how many billboards do people actually notice? I think that the impact would be much more substantial if a company simply printed a white billboard the same size as a traditional advertisement and their company name in black ink across the middle. Instead of competing for attention using neon lights and bright colors like everyone else, now would be a good oppurtunity to use a black and white advertisment because there aren’t that many simple ads.
