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I actually started playing this commercial after a heated outburst over when the ‘fratalian’ dunkin donuts commercial was mentioned. This commercial provided a much happier reaction, even excitement. They sang along to the song, saying that it actually picked up their mood and sang it when the commercials werent on. I think that the song is so memorable in a positive way because of the beat of the music. It is very upbeat, and the people in the commercial are very happy as they sing a long. Oddly enough, the fact that the people are pretending to enjoy their job and carry along on their merry way throughout the day does not bother most viewers, just the change of the beat is enough to distract them and gain support for the advertisement.
